The best seo software tools

Throw in an upgraded keywords explorer, tools for monitoring the competition, plus a serious amount of user documentation, and Ahrefs may be the tool you need to rank better and increase traffic. Ahrefs comes with all the tools you need to explore and grow your online presence. From the landing page, you can easily access each of the five core Ahrefs elements, outlined below. Ahrefs boasts a number of powerful features that help set it apart, including a proprietary web crawler second only to Google in size and speed.

Moz Pro is a platform of SEO tools that aim to help you increase traffic, rankings, and visibility across search engine results. Key tools include the ability to audit your own site using the Moz Pro spider, which should highlight potential issues and recommend actionable insights.

There's also the ability to track your site rankings over hundreds or even thousands of keywords per website. There's also a keyword research tool to help determine which keywords and keyword combinations may be the best for targeting, and there's also a backlink analysis tool that mixes a combination of metrics including anchor text in links as well as estimated domain authority.

Additional plans are available for agency and enterprise needs, and there are additional paid-for tools for local listings and STAT data analysis. Even if you don't sign up to Moz Pro, a number of free tools are available.

There's also a huge supporting community ready to offer help, advice, and guidance across the breadth of search marketing issues. This also makes it one of the oldest SEO tools available today. The tools main focus is on backlinks, which represent links between one website and another. This has a significant influence on SEO performance and as such, Majestic has a huge amount of backlink data.

Users can search both a 'Fresh Index' which is crawled and updated throughout the day, in addition to an 'Historic Index' which has been praised online for its lightning retrieval speed. One of the most popular features is the 'Majestic Million' which displays a ranking of the top 1 million websites. This feature which is designed to give you an overview of your online store has received some negative comments due to looking a little dated. Majestic also has no Google Analytics integration.

SpyFu is a search analytics company that scrapes the internet for data that is used to identify the keywords that companies and websites purchase using Google AdWords. In this way, you can keep a step ahead of other companies or services working in your industry and attract more traffic to your own sites. SpyFu has three different plans. This plan is best suited to new startups and small companies with a limited online footprint. Few products come close to providing the depth and functionality you get with SpyFu.

It is priced below its main competitors, is easy to use, and can be customized to your needs. It provides all of the PPC, SEO, and keyword research tools anyone from a big company to a small startup would need and is a highly effective and well-designed application. This rowdy reptile's clients include major players like Disney, Shazam and Dell. One of the most attractive feature of SEO Spider is its ability to perform a quick search of URL's, as well as crawl your site to check for broken pages.

This saves you the trouble of manually clicking each link to rule out ' errors'. The tool also allows you to check for pages with missing title tags, duplicated meta tags, tags of the wrong length, as well as check the number of links placed on each page.

There is both a free and paid version of SEO Spider. The free version contains most basic features such as crawling redirects but this is limited to URLs. Although we've highlighted the best paid-for SEO tools out there, a number of websites offer more limited tools that are free to use.

Here we'll look at the best free SEO tools available. Even if you're not headstrong on SEO, whatever the size of your site or blog, Google's laudable Search Console formerly Webmaster Central and the myriad user-friendly tools under its bonnet should be your first port of call. The suite of tools gives you valuable information about your site at a glance: it can assess your site's performance and observe potential problems to troubleshoot like negative spammy links , help you ensure your site is Google-friendly and monitor Google's indexing of your site.

You can even report spam and request reconsideration if your site has incurred a penalty. Plus, if you don't refer to their Webmaster Guidelines now and again, well, you've only yourself to blame if you go wrong. Search Console is constantly updated, and new features are on the way, such as new URL inspection tool or the new sitemaps report. Help is available via the Webmasters Help Community , a place for webmaster's to connect and share troubleshooting and performance tips.

Since the end of , Google migrated its disavow link tool to Search Console and has also updated its Outdated Content tool. Knowing the right keywords to target is all-important when priming your web copy. Google's free keyword tool, part of Google Ads, couldn't be easier to use. Plug your website URL into the box, start reviewing the suggested keywords and off you go. However, while useful for keyword research purposes it's important to realize the numbers provided are approximations rather than exact figures, and intended to provide a guide to popularity rather than exact real-time search volume.

Google Optimize is not for the faint hearted and will make even seasoned SEO experts uncomfortable. SEO isn't all about rankings and without the right balance of content that engages with your visitors and drives conversions, you're earnest optimization could be wasted. Personalization features are also available to spice things up a bit. Note that in order to run some of the more complicated multivariate testing, you will need adequate traffic and time to make the results actionable, just as you do with Analytics.

SEOquake is one of the most popular toolbar extensions. It allows you to view multiple search engine parameters on the fly and save and compare them with the results obtained for other projects. Although the icons and numbers that SEOquake yields might be unintelligible to the uninformed user, skilled optimizers will appreciate the wealth of detail this add-on provides. Gauge details about number of visitors and their country, get a site's traffic history trended on a graph, and more.

The toolbar includes buttons for a site's Google index update, backlinks, SEMRush ranking, Facebook likes, Bing index, Alexa ranks, web archive age and a link to the Whois page.

All you need to do is run your site through the Mobile-Friendly Test tool. Most keyword research tools work the exact same way:. Once the results come in, you can use SeedKeywords to do a Google search for the keywords that people gave you. That way you can quickly scan the search results… and see how competitive those keywords are.

That way, you can create content around these emerging trends or optimize your old content around a new keyword. SEObility crawls your entire site and lets you know about search engine optimization issues like:.

You usually only get this type of stuff from paid SEO tools. Things like: thin content , missing meta titles, keyword stuffing, and duplicate content. To use it, type in a keyword that you want to rank for or a competing website that you want to rank above. And Ubersuggest will give you detailed data on keyword difficulty, monthly search volume, and more. Sure, they may not get as many searches as traditional keywords. This is helpful for figuring out if your title and description tag are SEO-friendly or too long.

And optimizing your title and description can also help you get more organic clicks. And unlike pretty much every other tool on the market, you know the data is legit. This awesome tool lets you check the SERPs across different locations and devices. And this tool lets you see exactly how the results will look for someone searching on a particular phone from pretty much any major city in the world.

This nifty tool crawls your site using a Google-like crawler. Linking your GSC account with GA hooks you up with helpful info, like the keywords people use to find your site, your organic CTR, and more cool stuff.

So if you know where your target audience hangs out on Reddit, this is a goldmine of keyword and content topic ideas. Sitemaps help Google and other search engines find, crawl and index all of the pages on your site. Well, if you notice that your rankings dropped around the time of a big Google update, you can figure out what went wrong… and fix it. So if you want to get your site indexed and ranked in Bing, Bing Webmaster Tools is a must-have.

Siteliner scans your site for SEO problems like blocked pages, messed up redirects and broken links. Helpful for benchmarking. My only gripe with the tool is that it takes a while for the results to load. Which takes a while. And I also got a handful of questions that were closely related to the original question. If you want to see where you rank for a specific keyword in Google, you definitely want to use a rank tracking tool.

Analysis lets you dig deep on an LSI keyword from your list. You already have a post about SEO tools, will not be this create a Keyword cannibalization issue for your website? Good question. Not really. Because this post only lists 25 tools I have room to dig deep into each one.

Great point Brian. You can go on YouTube and search for videos on how to rank on with these tools to get a better understanding of how to use them. Hi Brian, Really nice post as usual. I use few tools from the list you described in this post. Hey Brian huge fan of the blog. Another nifty feature:. You can sort pages by the number of internal links pointing to them, so you can see what pages are valued the most on a site. SimilarWeb browser extension is also an important free tool for determining the traffic on a site and other things of the sort.

Good read! Thanks again for sharing great tools with detailed information. Keywords Everywhere and Answer The Public are one of the finest free tools available. I would just like to add that SEO Quake is a great tool that combines full-featured SEO analysis at one place and can be run easily via a browser plugin.

Thanks Joyita. Thank you so much for this post, this is a great list of SEO tools that I will definitely use for my future clients and my own site. Can you suggest a good tool to check for keyword density on a page, for short and long tail keywords? Awesome, Peter. Great list here, discovered some new ones too! Can I suggest another one too? Hi, I love the dashboard features of Siteliner and Lipperhey but am looking for a tool that as well as checking for broken links, duplicate content etc also incorporates website submissions to search engines.

We currently use SEOprofiler but dont use many of the features we are paying for so am looking for something cheaper or free if possible? There is also a settings option to create a sitemap. When starting out, half the challenge is understanding the state of play and what steps you need to take to improve your search rankings. The tangible business value of using SEO Software is to increase your search rankings which therefore increases your organic traffic and in turn increases your ability to generate more leads, sales or conversions.

A website audit is a fundamental activity that all site owners should do on a regular basis. A site audit helps you identify issues that hold your site back from ranking higher. These issues might be keyword related, or link related, or metadata related or site speed-related. A site audit should be thorough.

Most site audits include over 50 different checks. The end result of a site audit is a report which illuminates any potential SEO issues and the steps to take to improve each one. Rank tracking helps shine a light on your SEO performance. This is one of the more time-intensive jobs that SEO software can effectively automate for you for very low cost. Rank tracking runs searches on all your keywords in your target regions and shows your ranking position and how it changes over time.

Once you go down the road of SEO, you need to track your ranking performance in order to assess how your efforts are affecting your search position on each target keyword.

Identifying the keywords in this so-called long tail is what keyword research tools help you do. As alluded to previously, most small businesses use multiple SEO tools to help achieve different outcomes that are of most importance to the business.

You can also submit new sitemaps and see your latest Core Web Vitals results. It acts as a checklist of sorts to ensure all your bases are covered in terms of keyword usage, metadata and other SEO best practices. Google Analytics GA is another vital tool for every small business. Not only does GA track the behavior of organic search traffic to your site but it tracks ALL traffic to your site.

GA has fast become the industry-standard website analytics tool with roughly 29 million websites relying on GA to provide their website traffic analytics. Google Analytics 4 is the latest version of GA and introduces more robust cross-device tracking focusing on the user instead of the session. GA4 also features predictive analytics and modelling based on machine learning. It also includes new automated insights, new metrics and improved visualizations. How to make the most of Google Analytics: Use GA to assess the quality of traffic from each traffic source.

As a general statement, you will likely find that traffic from organic search converts at a higher rate than other sources but you should analyze your own results as this can fluctuate by industry.

The tool uses millions of Google searches to surface up insights about how people search when they mention keywords around your business, topic or target phrase. The tool explores keyword ideas down 10 question paths.

Each path then splits out to the top eight searches by volume. The tool also provides keyword ideas around comparison terms like, vs, and, or , related searches and top adjacent words mentioned around your keyword sorted alphabetically.

How to make the most of Answer The Public: Search for target keyword terms around your brand and competitor brands as well as your industry to gain insight into how potential customers think about your industry. These insights can help how you position your content in a way that answers questions that commonly get asked around your industry terms. Unlike all other tools on this list, Screaming Frog does not run in the browser.

Instead, it runs locally on your machine which means you need to download the software first and actually install it on your machine. Once installed, Screaming Frog lets you analyse all your metadata, generate XML sitemaps, audit all your redirects, discover duplicate content and more.